Methodology

At opinion.life we aim to conduct the most accurate opinion polls that are truly representative of the population – we believe that all opinions matter.

Many online surveys are affected by self-selection issues and a superficial use of weighting. Our research shows that there are differences between the people who are on online panels and those who are not. Some of these differences explain why political polling got previous election results so wrong.

We have extensive experience in traditional survey methods as well as data science techniques such as predictive analytics and the field of behaviour science. We have used our proprietary research to develop and test sampling and weighting algorithms to adequately correct for these biases.

Our proprietary methodology uses a unique and innovative approach to sampling and weighting and relies on advances in behaviour science and behaviour science to include the effects of proven psychological drivers of behaviour & attitude.

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