who we are

Dr. Zsolt Kiss

Co-Founder & Chief Methodologist

Zsolt is Co-Founder of opinion.life and is a behavioural data scientist with extensive experience in data analytics, behaviour change and impact evaluation. His professional background includes research at the University of Oxford, strategy consulting at Bain & Company and market research at NatCen, TNS and Oxbridge Biotech Solutions. Alongside analytics and experimental methodologies, his core areas of expertise include the attitudinal, emotional and cognitive triggers of behaviour change. Zsolt holds a DPhil from the University of Oxford.

JT - James Turner

Founder and CEO

JT is Co-Founder of opinion.life and brings 20 years of research and insights experience having worked both agency and client-side in senior roles. He helps solve knotty problems with a wide range of research techniques. Until recently, JT was Chief Operating Officer in Europe at Edelman Berland, the strategic insights division of Edelman, the world’s largest communications agency. Prior to Edelman, JT held senior management positions at ICM, FreshMinds, BT and IRI. He lectures in research techniques and is a regular industry speaker. JT is also Chief Insight Officer at Black Swan Data.

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