Omnibus

Why choose opinion.life?

Affordable Expertise. The Opinion.Life team has been in the research business a long time. We know how to unlock the true value of an omnibus study for our clients. And we put flexibility above process when needed, to get the most accurate and insightful results.

Greater representation, better sampling. We understand what makes people tick – the ebb and flow of human behaviour. Our behavioural science approach, and use of representative cultural backgrounds, gives us more accurate data. And data that is more representative of increasingly diverse populations.

Enhanced is standard. We don’t believe you should waste money asking a bunch of questions to get enhanced demographics. Not only does it cost you more, but questionnaire respondents get really frustrated with the extra time it takes. That’s why we’ve already asked those questions for you. With us, enhanced comes as standard.

How our Omnibus works

opinion.life offers a twice weekly online omnibus service in the UK, Europe and the US with support for question design and interpretation. Nationally representative samples are drawn from the opinion.life consumer panels ensuring representation from all parts of society.

Our Omnibus solution
  • 1000 or 2000 nationally representative interviews completed twice per week – representative by age, gender, region, social grade + optional opinion.life consumer segments
  • Verbatim coding
  • Consultation on questionnaire design and reporting
  • Data tabulations as standard, cross breaks with a host of demographics and segments
  • Custom reporting and visualisations available on request
Demographics

Our omnibus questions are provided with many demographic attributes as standard (examples below). Additionally, we include lifestyle and attitudinal segments for a richer understanding of real behaviours.

  • Age
  • Household income
  • Working status
  • Gender
  • Public/private sector
  • Region education level
  • Social grade
  • Ethnicity
  • Marital status
  • TV region
  • Household tenure
  • No. of cars in household
  • Children in the household
  • No of people in household
  • Main grocery shopper
  • Age
  • Household income
  • Working status
  • Gender
  • Public/private sector
  • Region education level
  • Social grade
  • Ethnicity
  • Marital status
  • TV region
  • Household tenure
  • No. of cars in household
  • Children in the household
  • No of people in household
  • Main grocery shopper
Woman
Woman with screen
Schedule

Weekend – Questions Friday by midday, results Monday morning
Mid-week – Questions by Wednesday midday, results Friday morning

Methodology

1,000 or 2,000 adults, nationally representative by age, gender, region and psychographic factors.

Markets

UK, US, France, Germany, Italy, Spain (more on request).

Pricing

Get in touch to start the conversation at omnibus@opinion.life or call the team on +44 (0) 1865 600 075.

 

Contact us about Omnibus

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